In a world where time is a precious commodity, especially for busy moms, it's refreshing to discover practical fashion tips that can elevate one's style effortlessly. Today, we delve into the world of fashion designer Emma Petterwood, whose unique perspective on classic fashion with a twist offers a breath of fresh air.
Classic with a Twist
Emma's style philosophy revolves around clean, timeless shapes infused with an element of surprise. This approach is evident in her label's Romy Athletic Society collection, inspired by her own teenage years. The blend of nostalgia and contemporary design creates a unique aesthetic that is both familiar and exciting.
A Sentimental Wardrobe
Among the treasures in Emma's wardrobe are a pair of tan leather gloves passed down from her grandmother, a delicate reminder of family heritage. Another cherished item is a blue Adidas zip sweater, a relic from her teenage years that inspired her label's athletic collection. These pieces showcase how personal narratives can influence and enrich one's style.
Practicality Meets Fashion
When it comes to travel and everyday wear, Emma has designed tailored pants that offer comfort and style. Made from a fine wool blend with stretch and an elastic waist, these pants are a perfect example of how fashion can cater to practicality without compromising on aesthetics.
Fashion Through the Decades
Emma draws inspiration from various fashion eras, appreciating the simplicity of the '90s and the playful shapes of the '60s. This blend of influences is reflected in her favorite designers, such as Jacquemus, known for classic shapes with a twist, and Dries Van Noten, a master of print.
A Personal Touch
Emma's jewelry choices are a beautiful expression of her personal life. She wears a necklace with the birthstones of her husband and sons, a tangible reminder of her loved ones. Additionally, a puffy-heart necklace adds a whimsical touch to her style.
Childhood Memories
Recalling her childhood fashion choices, Emma shares a vivid memory of a black-and-white psychedelic-print swing top and matching bike shorts. This outfit, which she wore for backyard concerts, showcases how fashion can be a powerful tool for self-expression and confidence building from a young age.
The Power of Fashion
Emma's first fashion moment in year 8 was a bold statement with cherry Dr. Martens and a 1960s daisy-print dress. This experience taught her the transformative power of fashion, how it can shape one's feelings and perceptions.
Trends and Nostalgia
Emma finds joy in revisiting trends from her past, such as barrel-leg pants, through a new lens. This perspective shift adds a layer of depth and appreciation to fashion trends, making them more than just fleeting fads.
Comfort and Style
Even in her sleepwear, Emma prioritizes comfort and style. Her Peter Alexander sausage dog pyjamas are a perfect example of how one can embrace comfort without sacrificing fashion.
A Balanced Wardrobe
Emma's wardrobe is a well-curated collection of essential items, from vintage Levi's and Re/done denim to silk dresses and black blazers. This balance between practicality and elegance is a testament to her style philosophy.
Effortless Chic
When it comes to fashion icons, Emma admires Courtney Grow, an influencer based in New York City. Courtney's ability to style everyday clothes in an effortless and chic manner resonates with Emma's own approach to fashion.
A Busy Mom's Style
As a mom with two kids and a business, Emma's daily style equation is all about efficiency. She opts for jeans, a top, and a sports-inspired satin jacket, a look that is both comfortable and stylish.
Activewear and Family Time
On her days off, Emma embraces activewear, riding bikes and playing football with her sons. This casual Sunday look reflects her commitment to a healthy, active lifestyle and the importance of family time.
In conclusion, Emma Petterwood's approach to fashion is a beautiful blend of classic influences, personal narratives, and a twist of surprise. Her style philosophy offers a practical yet elegant solution for busy moms, proving that looking polished is an achievable goal.
